We’ve been following Tampa agency Pyper Paul + Kenney’s ADDY tally for a few years now. Apparently, the glory days may be over.
In 2006, they won 127 ADDYS.
In 2007, they won 129 ADDYS.
Looks like this year was a big disappointment, with only 56 ADDYS won. That’s a 57% decrease from last year. From the Tampa Bay Business Journal:
The Tampa advertising agency received 56 awards for advertising produced in 2007.
Pyper Paul won for representing clients such as Metropolitan Ministries, Sweetbay Supermarket, Florida Aquarium, Stinger Systems Inc., Tampa Bay Rays, St. Joseph’s Hospital, Lowry Park Zoo, Touch Vodka, Hooters and Jailhouse Fire.
That’s too bad. Guess these guys have to do something drastic to stop the dropping numbers.
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They may have won a few less local addys this year, but in the end they have won more national ADDY awards than any other ad agency in the Southeastern U.S. and finished 6th overall nationally out of 120 agency finalists in the competition at the American Advertising Federation’s (AAF) National ADDY Awards Show. The only agencies winning more awards than PP+K were BBDO (New York), DDB (Chicago), Leo Burnett (Chicago), GSD&M (Austin) and Arnold (Boston).