Shot in Cape Town, South Africa - the commercial was made by Gordon Ray and Jamie Mietz of Ogilvy and shot by Greg Grey of Velocity Africa. [via Cherryflava] …
Cognitive Mapping Can Lead Customers To Checkout
We often talk about placing the customer, not the brand, in the center of the action online. According to Technology Review, the brainiacs at MIT are well beyond just talking about it. They're doing it. The researchers built a prototype website for British Telecom, set up to sell broadband plans. The website is designed so that the first few clicks that visitors make are likely to reveal aspects of cognitive style. …
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XX Advertainment
According to Stuart Elliott of The New York Times, Dos Equis beer will present a reality series on the Mojo HD cable network that will chronicle the search for an assistant to a character who is featured in the brand’s advertising campaign, a person of wealth and taste known as the Most Interesting Man in the World. The Dos Equis series, called “MIA: Most Interesting Assistant,” is to run for five consecutive weeks …
If You Don’t Know Your Past, You Don’t Know Your Future
How important is knowing the history of advertising, or business in general? We're so focused on the here and now, many people simply don't care. The history of advertising, pop culture, and business in general is quite vast. I’ve always believed more knowledge is always better, no matter what the subject. And it’s amazing how a few years of experience in advertising, coupled with a good memory, can hone your inner …
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Traffic Has The Drive
According to Ad Age, an aptly named but relatively unknown Los Angeles agency just landed an important car account. Mitsubishi Motors America handed its $155 million U.S. creative account to a relative newcomer, Hollywood-based independent agency Traffic. Less than a year old and largely unknown, Traffic is part-owned by The Cimarron Group, but still has car credentials: The shop is led by co-chairmen Robert Farina …
Today In Twitterverse: In the Air Tonight
Susan Bratton is CEO and co-founder of Personal Life Media. …
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McCain Is Not A Mac–Or A PC
A few weeks ago, I wrote on Talent Zoo that despite the hype, there are still people who don't use the Net or care about new media. And for many, it's a choice, not a factor of age, class, or income. Apparently, this digital divide includes the man who wants to be the leader of the free world, John McCain. I think in 2008, our President doesn't need to be on Facebook all day, but he ought to know how to use a …
Character Sketches Needed
MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello. Users can submit videos focusing on one of the book's characters to MySpaceTV or Coelho's MySpace page, and up to 15 winning submissions will be molded into a video "mash-up" called "The Experimental Witch." Users can also submit songs for a soundtrack to the film, with up to …
