Wenda! Wenda! Wenda!

I’d never heard about Wenda Harris Millard before. My bad.
Thanks to Brian Morrissey at Adweek (and Catharine P. Taylor’s pointer) I now know better.
In a talk with Federated Media Publishing founder John Battelle at the Conversational Marketing Conference in New York yesterday, she said, “emotional creativity that has been key to building brands” is being overshadowed by “the cool efficiency of technology.”

“Technology is very important, but where many companies go wrong is when they think technology is the answer or primary solution to proving a business solution to a marketing problem,” Millard said. “The business of advertising is still a business of persuasion. Machines can’t make art.”
“I’m extremely disturbed at the commoditization of Internet advertising before we’ve had an opportunity to establish its value proposition.”

Millard is the newly named president of Martha Stewart Living Omnimedia.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.