Hands On The Wheel


The video above shows five different driving instructors going ballistic on a kid who won’t stop talking on his cell phone. But what’s simply funny to some is actually part of a new interactive marketing strategy from Parrot, a European-based bluetooth technology company.
According to Feed Company, the video was designed by Parrot’s agency GroundZero to raise awareness of a new law in California and Washington that bans the use of hand-held mobile devices while driving your car. Parrot, of course, markets hands-free car kits.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.