Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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The New Gold Standard: Experiential Examples From The Ritz

Back in ad school, one of my first assignments was The Ritz-Carlton. So my art director and I went over to the Ritz and talked to one of the concierges, who told us story after story of the things the staff does for their customers. Providing great customer service is one of the best forms of advertising a brand can do, and that’s the lesson you’ll get in The New Gold Standard: 5 Leadership Principles for Creating a …

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Another Brother Moses

Jah come to break downpression, Rule equality, Wipe away transgression, Set the captives free. -Robert Nesta Marley Senator McCranky started the week with an ad that compared his opponent to Britney Spears and Paris Hilton. His intent was to say Obama is a lightweight, an argument which simply holds no water. Now, he's got a new ad that paints Obama as a later day Moses in hope that the religious right will reject …

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God Looks For An Agency to Fix Her Brand

Steffan Postaer's new novel, The Happy Soul Industry, is available to the reading public today. Postaer took a moment to answer a few questions about the book. Q. What inspired the writing of this book (other than your career of choice)? A. The concept. I think I was looking for an idea big enough to support 50,000 words. In some ways it was a lot like judging creative campaigns at work. Which idea is best? Then …

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Tough Times for Newspapers Continue

The Wall Street Journal is reporting that Donald Newhouse of Advance Publications is looking to sell the Newark Star-Ledger. The Star-Ledger is the 15th-largest newspaper in the country by weekday circulation, and the biggest paper in Advance's stable. "This was a very difficult decision to make," Mr. Newhouse said in an interview. "We have never sold a newspaper, from my father's time to my time." Newhouse is one …

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del.icio.us Is Now Delicious

I just made a post to Delicious, but before I could I had to log in, which was odd. Now I know why. The site has been overhauled and it's looking good. According to their blog, the new Delicious is just like the old del.icio.us, only faster, easier to learn, and hopefully more delightful to use and to look at. And the dots that made for a cutesy, but confusing, brand name are gone. By the way, I've been tagging …

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Arghhhhhhhh

The Pirate’s Dilemma by Matt Mason tells the story of how youth culture drives innovation and is changing the way the world works. According to the author, it offers understanding and insight for a time when piracy is just another business model, the remix is our most powerful marketing tool and anyone with a computer is capable of reaching more people than a multi-national corporation. The book is available for …

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Link Love Needed To Mellow The Bitter

The Ad Contrarian, a.k.a. Bob Hoffman, ceo of Hoffman/Lewis, is fishing for links. But not in the typical groveling manner. Can you imagine that not one of these creepy low-life bloggers would include your and my absolute favorite blog on their blog roll? And do you know who these bloggers are? We're talking here about people who can't spell; who can't produce a simple declarative sentence; who wear bicycle shorts; …

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