Another Brother Moses

Jah come to break downpression,
Rule equality,
Wipe away transgression,
Set the captives free. -Robert Nesta Marley

Senator McCranky started the week with an ad that compared his opponent to Britney Spears and Paris Hilton. His intent was to say Obama is a lightweight, an argument which simply holds no water. Now, he’s got a new ad that paints Obama as a later day Moses in hope that the religious right will reject the false messiah.
My conclusion? We’re living in strange times.
The thing that’s truly strange is both ads play to Obama’s strengths. He is popular the world over and he does want to deliver his people from the tyranny of Cheney/Bush. McCranky’s ads say nothing about what he plans to offer, only what Obama offers. If I were in a position to advise him, I’d say, “What, are you nuts?”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.