Hyper-Targeted Out of Home

Get through to Oprah (or her producers) and you just might reach millions with your story, product or service.
According to Ad Age, a Pennsylvania animal shelter managed exactly that in its ongoing crusade against puppy mills.
Last spring, Main Line Animal Rescue bought a billboard four blocks from Harpo, Ms. Winfrey’s Chicago studio. The show’s producers quickly contacted the shelter and enlisted its help in a hidden-camera investigation of various puppy mills and pet stores, led by Lisa Ling.
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Now, motivational speaker Jiulio Consiglio is running a billboard one block from Ms. Winfrey’s West Loop studio to hype his book, Challenge Your Thoughts.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.