Hyper-Targeted Out of Home

Get through to Oprah (or her producers) and you just might reach millions with your story, product or service.
According to Ad Age, a Pennsylvania animal shelter managed exactly that in its ongoing crusade against puppy mills.
Last spring, Main Line Animal Rescue bought a billboard four blocks from Harpo, Ms. Winfrey’s Chicago studio. The show’s producers quickly contacted the shelter and enlisted its help in a hidden-camera investigation of various puppy mills and pet stores, led by Lisa Ling.
Now, motivational speaker Jiulio Consiglio is running a billboard one block from Ms. Winfrey’s West Loop studio to hype his book, Challenge Your Thoughts.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.