Adpulp

Advertising News and Know-How

You are here: Home / Brands / A Classic Misdirection

By

A Classic Misdirection


Zuji, a Travelocity company operating in Asian markets, introduced an affordable line of packaged goods so people would have money left over to take a vacation. This idea checks a lot of boxes: smart; memorable; utilitarian; etc.
[via Cherry Flava]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Top Posts & Pages

Reader Interactions

Comments

  2. matthew123 says

    I can see the pitch. So you want to sell tickets? How about you sell beans. Love it. Great way to have people put a piece of your brand on their counter too. Just make sure if they’re eating beans to save for a trip they don’t sit next to me.