Zuji, a Travelocity company operating in Asian markets, introduced an affordable line of packaged goods so people would have money left over to take a vacation. This idea checks a lot of boxes: smart; memorable; utilitarian; etc.
[via Cherry Flava]
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the hook was set. Today, David is a copywriter and creative director in Austin, Texas.