Advertising News and Know-How
By David Burn
Ad critic, Lewis Lazare of the Chicago Sun Times likes United's new "Time to Fly" work from Barrie D'Rozario Murphy. He says the ads are the result of "a lot of hard, smart work." D'Rozario looked at reels of work from more than 200 animators. The veteran ad man said he was searching for particular animation styles that would be effective in fluidly communicating a sense of serenity that travelers are supposed to …
Continue Reading about Extra Legroom Begets Dreamy Headspace →
By David Burn
Adweek has been reaching out to the ad community for thought pieces. They're running one now from Mark Wnek, chairman and chief creative officer at Lowe. He says stop worrying so much about who gets credit for an idea. In his book Good to Great, Jim Collins begins his chapter on Level 5 leadership with a beautiful quote from Harry S Truman: "You can accomplish anything in life, provided that you do not care who gets …
By David Burn
Peter Feld at Ad Age thinks that the Obama campaign's appeal to Millennials is playbook perfect. Wrote Newsweek's Andrew Romano, "Obama is the first presidential candidate to be marketed like a high-end consumer brand." His rising-sun logo echoes the one-world iconography of Pepsi, AT&T and Apple. Design guru Michael Bierut told Romano that the stand-alone logo, consistent use of the Gotham typeface ("very American …
Continue Reading about “Change” The Way Presidents Are Marketed →
Listen to the CEO of Dell as he heaps praise on WPP, expresses pride at being at the forefront of integrated marketing, and can barely contain his excitement for his new agency. Cheers to George Parker for this one... …
Continue Reading about Michael Dell Is Excited About Enfatico →
By David Burn
“Without promotion something terrible happens... Nothing!” -P.T, Barnum Office Max, via Chicago agency, The Escape Pod, is having fun with pennies again. This time, they placed the world's largest penny tray, loaded with $2 million pennies, inside Mall of America. They then opened the tray to the good people of Minnesota, who quickly gobbled up the pennies. "The tray was emptied in a little over three hours," says …
By David Burn
Yahooligans will soon be able to opt out of "customized advertising" on Yahoo.com. Yahoo! announced the new opt-out capability as part of its response to a Congressional inquiry about customization sent to 33 companies from the House Energy and Commerce Committee. Stephanie Clifford of The New York Times notes that Yahoo already allows users to opt out of customized ads that it serves on other companies’ pages. This …
Continue Reading about Opt Out Is Good But Opt In Is Better →
By David Burn
Brands want to play in the social media sandbox. That much has been established. But what games are they playing? That topic needs a bit more exploration. Spike Jones of Brains of Fire suggests the "go to" game is a social media contest. He says it's good in that contests promote interaction, participation and involvement. But they lack for equally important reasons. In the vast majority of cases, it’s the brand …
Continue Reading about Gaining Online Cred Is the Real Contest →
In Israel, the Nissan Tiida apparently gets really good gas mileage. Once you know that, you need not speak Arabic or Hebrew to figure out this spot: Here's the really big shocker: The Saudis aren't happy and are threatening a boycott of Nissan. …
Continue Reading about Yes, Arabs Are Mad Because Of Better Fuel Economy →
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