Koepke & Jensen

Gary Koepke and Lance Jensen of Modernista got their pictures in the paper.
USA Today also helps the nation get to know these creative characters a bit better.
About Lance Jensen
Age: 45.
Big-deal job prior to founding Modernista: Executive vice president, group creative director, Arnold Worldwide (Volkswagen’s “Drivers Wanted” campaign).
Favorite downtime activity: “We don’t have much downtime.”
Favorite vacation spot: Rents a summer home in Orient, N.Y., on Long Island.
Favorite music: English progressive rock.

Favorite ad campaign (excluding his own): None.
Car he drives: Cadillac CTS.
Former car: Hummer.
First job: Busboy at yacht club in Milford, Conn., at 15.
How to stay young? “I feel like I’m the exact same person I was at 20 – except I’m making money at it.”
One thing he wants to do before he dies: Visit Machu Picchu in Peruvian Andes.
About Gary Koepke
Age: 52.
Big-deal jobs prior
to founding Modernista: Founding creative director of Vibe magazine; creative director at Wieden + Kennedy.
Favorite downtime activity: Family.
Favorite vacation spot: Costa Rica (during the winter).
Favorite music: Classical, progressive, jazz.
Favorite ad campaign: Apple’s “Think Different.”
Car he drives: Cadillac CTS.
Former car: Hummer. “I dreaded the day I turned in my Hummer.”
First job: Baskin-Robbins ice cream scooper at 15.
How to stay young: By still making music.
One thing he wants to do before he dies: Record a song at Abbey Road Studios.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.