Scratching Pepsi for Dollars

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According to Pepsi, August is “Month in the Mix,” a time to pay tribute to the DJ and DJ culture.
“DJs are respected trendsetters who have an undeniable influence on hip-hop culture,” said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America.
Pepsi will be putting on a series of events this month featuring DJs like Clinton Sparks, DJ Drama, DJ Pharris, Quicksilva and more. See Pepsi DJ Division for dates and locations.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.