Imagine A World Where Advertising Awards Go to the Brand and Agency, Not to Individuals Therein

Adweek has been reaching out to the ad community for thought pieces. They’re running one now from Mark Wnek, chairman and chief creative officer at Lowe.
He says stop worrying so much about who gets credit for an idea.

In his book Good to Great, Jim Collins begins his chapter on Level 5 leadership with a beautiful quote from Harry S Truman: “You can accomplish anything in life, provided that you do not care who gets the credit.”
This is a thought of such simplicity and yet such profound wisdom that you can stare at it for an hour without entirely plumbing all the positive consequences you would accrue by living by it.

Given that ad people work in a cesspool of ego, I can’t think of a better audience for this message.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.