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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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It’s Hard To Skip Through A Field of Daisies, While Wearing Exxon’s Oil-Soaked Boots

Renewable fuels, like solar, wind and biofuels, will grow at a brisk pace but they will account for just 2 percent of the world’s energy supplies by 2030, according to Exxon. The front page of this morning's Sunday Business section blares a provocative headline, "Green Is for Sissies." It's the mantle for a feature piece on Exxon. Exxon, the world's largest corporation with $375 billion in assets, is portrayed as a …

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Easy To Manage, Easy To Sell

One media company is making it easier for small business owners to create and manage ad campaigns online and in their newspapers. Orange County Register Communications, Inc. announced the launch of a new self-service advertising tool that provides a quick, convenient and cost-effective solution for small business owners to create and schedule their own display advertising campaigns in the Register's 23 community …

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Big Guys Dance With The Little People

"We desire proprietary, commercially viable products and technologies for our existing categories and for new solutions that will make our products better tasting, better for you, more convenient or more socially responsible." -Kraft Once upon a time, inventors with big ideas had to keep them to themselves, for fear of "losing" them to a large corporation. That is, if the large corporation would even listen. But now …

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Artfully Done

London International Awards recognized The Partners/London for its National Gallery Grand Tour Campaign. According to Creative Match: ...the Grand Tour campaign was an innovative approach to branding that raised awareness of The National Gallery’s permanent collection. To assist The National Gallery in bringing the art to the attention of the busy British public, 44 full size prints were hung around …

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