Newspapers Use Old Ads To Remind Advertisers To Keep Advertising

With the economy apparently diving worldwide, they’re using old imagery in the UK to promote advertising.
The Guardian has more:

A campaign featuring famous press ads, including the Guinness Toucan and Volkswagen’s 1950s “Lemon” ad, is to launch this week to remind belt-tightening marketers of the power of national newspapers as an advertising medium.
The campaign, developed by the Newspaper Marketing Agency, will run in national newspapers up until the end of the year.
A total of six classic press ads will run using straplines adapted by the NMA to promote the newspaper advertising.
The ads include the instantly recognisable Guinness Toucan, Volkswagen’s “Lemon” from 1959, Haagen Dazs’s “Lose control” from 1991, and Honda’s 2004 “Banana” ad.

I seem to recall someone on this side of the pond a few years ago using iconic logos to promote advertising. Still a pretty good idea, though.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.