Easy To Manage, Easy To Sell

One media company is making it easier for small business owners to create and manage ad campaigns online and in their newspapers.

Orange County Register Communications, Inc. announced the launch of a new self-service advertising tool that provides a quick, convenient and cost-effective solution for small business owners to create and schedule their own display advertising campaigns in the Register’s 23 community newspapers.
After creating a login, advertisers first select any of the Register’s 23 community newspapers – or specific ZIP codes – they want to reach. Then they choose from a list of business classifications (Insurance, Dry Cleaners, Restaurants and others) and ad sizes (ranging from 1/32, 1/16, 1/8, 1/4, 1/2 and full pages).

The Register’s new DIY system for local advertisers isn’t going to enhance a brand’s creative, but it does put one more piece of the pie–the media buying piece–in the customer’s hands.
[via Entrepreneur.com Daily Dose]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.