The First Lady of Brand Advocacy

According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay Leno.

Dressed in a $148 pencil skirt, a $148 yellow and brown tank top and a $118 yellow cardigan, she seemed to be promoting both fiscal prudence and the overlooked appeal of mustard-colored clothing.
“I want to ask you about your wardrobe,” Mr. Leno told her, alluding to the news media reports that Sarah Palin had a campaign clothing budget of $150,000. “I’m guessing about 60 grand? Sixty, 70 thousand for that outfit?”
“Actually, this is a J. Crew ensemble,” Mrs. Obama replied, to cheers from the audience. “Ladies, we know J. Crew. You can get some good stuff online!”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.