The First Lady of Brand Advocacy

According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay Leno.

Dressed in a $148 pencil skirt, a $148 yellow and brown tank top and a $118 yellow cardigan, she seemed to be promoting both fiscal prudence and the overlooked appeal of mustard-colored clothing.
“I want to ask you about your wardrobe,” Mr. Leno told her, alluding to the news media reports that Sarah Palin had a campaign clothing budget of $150,000. “I’m guessing about 60 grand? Sixty, 70 thousand for that outfit?”
“Actually, this is a J. Crew ensemble,” Mrs. Obama replied, to cheers from the audience. “Ladies, we know J. Crew. You can get some good stuff online!”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.