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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Big Three Building Their Bridge With Digital Support Beams

According to The Wall Street Journal: Ford went into crisis-communications mode around the middle of last week, assembling a digital push to differentiate itself from GM and Chrysler, anchored by a Web site, TheFordStory.com. To save money, Ford is also reaching out to consumers directly through blogs and other social media. The company has enlisted members of its staff to respond to blog postings and messages on …

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Filed Under: PR

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Digital Nomads Invent New Sport: Extreme Telecommuting

Mike Elgan, writing in ComputerWorld, paints a pretty third world picture set against the foreboding first world sky. When your company changes its policy and allows you to telecommute, and when meetings are conducted online instead of in-person, you might be freed to live in another country for a few months, or even a year or two. The financial advantage of this can be enormous. You can take advantage of the digital …

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Eight Ways To Get Paid For Producing Free Content

Writers, artists and and all variety of content creators struggle with this riddle: How to make money in an environment where much of the literature, journalism and art that fills ones day is free of charge? We know for sure that putting the genie back in the bottle if a futile waste, even though many of us continue to exist on that brain drain of a page. Thankfully, there are other answers and Kevin Kelly of Wired …

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Lessons From The Big-And-Shrinking Three

When the CEOs of GM, Ford, and Chrysler went to Washington a couple of weeks ago to plead for money, there was one glaring thing that stood out: They each flew on separate private jets to get there. That's the kind of tone-deaf move people remember, and it's exactly what politicians and pundits seized on. Writing on Ad Age's Small Agency Diary, Tom Martin looks back and suggests ways we can all learn to present …

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Yet Another Facebook Story: Republican Army Crashes The Wrong Party

Facebook is no good. Need proof? Just read this lurid copy from across the pond. Gatecrashers turned a schoolgirl’s 16th birthday party into a riot – after she advertised it on the Facebook website. Georgina Hobday’s £1million town house was ransacked by yobs. Among the trouble-makers were a 20-strong gang called the Facebook Republican Army, who scour websites looking for teenage parties. Yesterday Georgina’s …

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Exotic Locations Part of the Deal Creative Teams Make With Their Corporate Overlords

Whopper Virgins, are people who've never had relations with "that burger." Whopper Virgins is also a new entry in the long war for burger supremacy from the happy go lucky crew at Crispin Porter & Bogusky. That The Wall Street Journal would pick up on blogged criticism of the work must really bend the Crispinis into pretzel shapes. Beth Pinsker on AOL's WalletPop wrote: "What might irk people is the concept that …

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Swim Against The Tide At Your Own Peril

Clay Shirky was astounded by the throwback thinking he found in James Gleick's opinion piece on the long term value of publishing printed objects, a.k.a. books. Businesses don't survive in the long term because old people persist in old behaviors; they survive because young people renew old behaviors, and all the behaviors young people are renewing cluster around reading, while they are adopting almost none of the …

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