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Invest in the Brand Experience and Story

Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.”

  • Seek out pockets of demand, and invest
  • “Sweat” your marketing assets
  • Invest in the brand experience and the brand story

I like the last one. That’s what we’re in business to do.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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