Invest in the Brand Experience and Story

Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.”

  • Seek out pockets of demand, and invest
  • “Sweat” your marketing assets
  • Invest in the brand experience and the brand story

I like the last one. That’s what we’re in business to do.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.