Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult. Here's one factoid she uncovered that I find interesting. The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool $64,000. One of the conclusions Oppenheimer draws is that digital firms may benefit, as …
Pull It Together
How do ideas spread? Some say they spread virally. Others say key influencers are central to the spreading of ideas. Dr. Alex Bentley and Mark Earls have another theory. Bentley and Earls believe "herd-like copying" is the human behavior marketers need to more fully understand. Their message, radically simplified for our purposes here is this: "Stop thinking about marketing as something you do to people and start …
Car Dealer Pushes The Metal–And The Boundaries
O.C. Welch, the owner of a Ford/Lincoln/Mercury dealership in Hardeeville, SC, is clearly fighting for his livelihood. His new radio spots spell it out: From WTOC in Savannah: Saturday, five radio spots began running. One is titled, "Wake Up America." "One thing I wanna ask you, with those Japanese cars. Even when they are brand new, how come they don't smell like a new car? They are rice ready, not road ready," …
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It’s A Screwed-Up Industry, Charlie Brown
Someone had to do it, but I'm not sure who. …
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The Whopper Virgins Mini Doc
No agency in America gets content's role in building brands better than Crispin Porter & Bogusky. I've said it before, and I know I'll be compelled (by the agency's work) to say it again. Bonus Link: Our previous entry about this story. …
Measuring A Campaign’s Vital Signs Is The Cost of Doing Business
I've been a fan of Randall Rothenberg for 14 years now--even since he introduced me to A.J. Liebling's unforgettable quote, "fortune swims not in the mainstream of letters, but in the shallows, where the suckers moon." The author and journalist now heads the Interactive Advertising Bureau. As such, he makes important speeches from time to time. He made one yesterday in Manhattan at the Audience Measurement …
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Higher Education Leads Agency To Significantly More Income
New agencies fail all the time. Rarely do they land a $220 million account just months after opening their doors. According to Ad Age, San Francisco startup Pereira & O'Dell is one of the lucky ones. The shop, formed by former AKQA staffers, has been tapped as the lead creative agency for the University of Phoenix, a for-profit educational institution owned by Phoenix-based Apollo Group. Pereira & O'Dell beat out …
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Figure Out How To Boost Newspaper Revenue, Become King.
What does it feel like to be a tycoon? Does one feel all powerful, or is it just the opposite? Does one let their large pile of money become a 24-7 distraction? We could ask Samuel Zell, but he's kind of busy right now. You see, the media company he purchased in 2007 isn't doing well at all. In fact, The Tribune Company--owner of Los Angeles Times, Chicago Tribune, Baltimore Sun, several other newspapers, local TV …
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