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Pull It Together

December 10, 2008 By David Burn

How do ideas spread? Some say they spread virally. Others say key influencers are central to the spreading of ideas.
Dr. Alex Bentley and Mark Earls have another theory. Bentley and Earls believe “herd-like copying” is the human behavior marketers need to more fully understand.
Their message, radically simplified for our purposes here is this: “Stop thinking about marketing as something you do to people and start thinking about what you can do to help the natural pull mechanisms work better.”

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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