Pull It Together

How do ideas spread? Some say they spread virally. Others say key influencers are central to the spreading of ideas.
Dr. Alex Bentley and Mark Earls have another theory. Bentley and Earls believe “herd-like copying” is the human behavior marketers need to more fully understand.
Their message, radically simplified for our purposes here is this: “Stop thinking about marketing as something you do to people and start thinking about what you can do to help the natural pull mechanisms work better.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.