Advertising News and Know-How
By David Burn
I met and talked to Faris Yakob at Futures of Entertainment 2 in Cambridge, Mass just over a year ago. It was one of the more memorable moments from that trip, I must say. Faris, who was with Naked then, has a quick wit and a sharp mind. He also has a new job at McCann/New York. According to Adweek, he's the agency's newly named chief technology strategist (the official language for "digital ninja"). The affable …
Continue Reading about Move to McCann, Get Your Picture In Adweek →
By David Burn
Abbey Klaassen of Ad Age has complied a list of 10 ways to monetize Twitter, just in case Ev needs some free advice for the holidays. Jump over to Ad Age to see all 10. Or just entertain this one: 5. ENABLE MOBILE PAYMENTS It would make Twitter a $1 billion company overnight. That's what entrepreneur Nate Westheimer concluded in an essay for Silicon Alley Insider, in which he noted that mobile users of Twitter …
Continue Reading about Today In Twitterverse: On the Money and the Mind →
By David Burn
Schoenie, a.k.a. Jonathan Schoenberg, sure knows how to get attention for his clients and his Boulder-based agency. I mean, it's not everyday that The New York Times takes note of creative for a regional bank. "If we could make people smile, that would be great," said Jonathan Schoenberg, a creative director at TDA Advertising and Design in Boulder, Colo., which created a campaign for FirstBank that offers the …
From what I understand, people tend to listen and respect Jack Myers. Writing on The Huffington Post, he says things in Ad Land don't look good, and may stay that way for a while: While I have been a bear on the 2009 media economy since 2007, I'm joining the chorus of forecasters who are expecting the market to be far more negative than originally anticipated. If current projections hold, advertising revenues will …
By David Burn
For cause-related marketing to be an effective brand builder, it helps if the cause is closely tied to the product in some way. For TOMS Shoes it clearly is: …
Continue Reading about Put Shoes Under The Tree For The People of Ethiopia →
By David Burn
Books are important. Family is important. Buying books for friends and family members this holiday season is important. Particularly, if you're buying them from Broadway Books at 1714 NE Broadway in Portland. That's the message coming from Everyday Dude in San Francisco. His mother has owned and operated the independent bookstore for the better part of 20 years. Unfortunately, the store isn't doing well this winter. …
By David Burn
I must admit I've been slow to warm up to the Ad Age 150. Mainly because of where AdPulp was ranked. But now that we're climbing and will hopefully gain a footing in the top 50, I'm open to reconsidering the merits of such a system ;-> The fact is popular doesn't necessarily mean good. But popular does lend itself to monetization, which we're interested in. So what do you think? Should we adorn this shiny new layout …
Continue Reading about Ad & Marketing Blogs Multiply Like Rabbits →
By David Burn
What's wrong with this picture? A - The man's name is spelled wrong B - The man has but one "connection" C - The man simply has no need for social networks On this last point, I'd like to linger. I have no idea if the real Dan Wieden signed up to use LinkedIn. Maybe an assistant did it for him and mistakenly spelled his name wrong. Who knows? What's interesting is whether or not a person in Dan Wieden's Nikes would …
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