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Put Shoes Under The Tree For The People of Ethiopia

For cause-related marketing to be an effective brand builder, it helps if the cause is closely tied to the product in some way. For TOMS Shoes it clearly is:

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. John Gerzema says

    This brand fascinates me. I mean the shoes are kind of goofy looking, but I am seeing them more and more on the streets of NYC and something tells me they are on the cusp of breaking out. If they are to break through to the mainstream, the work they’ve put into the energetic core of the Toms Brand is going to ignite a movement. The message is
    cohesive, the social benefit is transparent and the product is unique. Seems to me Toms has the opportunity to create the energized value chain that we look for in breakout companies.
    Have to check back after the holiday’s to see if they got to 30,000.