Lemonade For Christmas

Schoenie, a.k.a. Jonathan Schoenberg, sure knows how to get attention for his clients and his Boulder-based agency. I mean, it’s not everyday that The New York Times takes note of creative for a regional bank.

“If we could make people smile, that would be great,” said Jonathan Schoenberg, a creative director at TDA Advertising and Design in Boulder, Colo., which created a campaign for FirstBank that offers the tongue-in-cheek gift suggestions, part of a campaign carrying the theme “We’re here to help you save.”
Among the cheap gifts promoted on posters in malls are a phony “certificate of star adoption” and a jar of jam with a paste-on label that reads “Holiday preserves, from the kitchen of …”
The “somewhat terrifying” state of the economy means that “even if your circumstances haven’t changed you still feel it,” Mr. Schoenberg said, so the “friendliness” of the campaign ought to be appealing.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.