Schoenie, a.k.a. Jonathan Schoenberg, sure knows how to get attention for his clients and his Boulder-based agency. I mean, it’s not everyday that The New York Times takes note of creative for a regional bank.
“If we could make people smile, that would be great,” said Jonathan Schoenberg, a creative director at TDA Advertising and Design in Boulder, Colo., which created a campaign for FirstBank that offers the tongue-in-cheek gift suggestions, part of a campaign carrying the theme “We’re here to help you save.”
Among the cheap gifts promoted on posters in malls are a phony “certificate of star adoption” and a jar of jam with a paste-on label that reads “Holiday preserves, from the kitchen of …”
The “somewhat terrifying” state of the economy means that “even if your circumstances haven’t changed you still feel it,” Mr. Schoenberg said, so the “friendliness” of the campaign ought to be appealing.
