Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

By

Hello My Name Is Awesome Guides You Though Those Tricky Naming Assignments

Of all the types of assignments advertising and marketing folks undertake, naming is probably the most rife with landmines, although it can be fun. A name which can seem like a natural winner in a brainstorming session (or thinking it over in the shower) might turn out to be legally problematic, tough to sell, or hard to implement for a brand. Alexandra Watkins methodically sorts it all out in Hello My Name is …

Continue Reading about Hello My Name Is Awesome Guides You Though Those Tricky Naming Assignments →

By

Conservative Democrats Will Be Primaried

Jessica Cisneros is running for Congress in south Texas. To win, she must first beat the Democratic Party incumbent, Rep. Henry Cuellar, in the primary election. Cuellar has been called "Trump's favorite Democrat," and he has an A-rating from the NRA. The Democrat in-name-only voted with Trump 67 percent of the time in the 115th Congress, the second-highest score for a House Democrat, according to CQ Vote …

Continue Reading about Conservative Democrats Will Be Primaried →

By

For Good Things To Happen, Brands First Need To Be Famous

Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It's an uncommon trait, so let's pay close attention to the man's words. https://youtu.be/hcO4VLd-xYA When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland coolly replies: "Oh. I think that the whole advertising industry has totally lost the plot. It has become …

Continue Reading about For Good Things To Happen, Brands First Need To Be Famous →

By

Tanqueray Says This Is Gin, and Gin Is In

Gin is a spirit on the rise. Global alcohol consumption dropped last year, but gin’s popularity continues to soar. Vogue speaks of London’s fast-moving gin renaissance. Actor Ryan Reynolds bought Pacific Northwest–based craft brand Aviation Gin. According to data published by the International Wines and Spirits Record (IWSR), the juniper-infused distillate experienced an eight-percent sales growth in 2018 — …

Continue Reading about Tanqueray Says This Is Gin, and Gin Is In →

By

Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America

President Franklin D. Roosevelt said, "We have nothing to fear, but fear itself." It's a wonderful line, but it's also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, but millions more viewing the carnage at home are also impacted by the violence. As a …

Continue Reading about Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America →

By

Five New Winners of the $10K Helen Lansdowne Resor Scholarship

Diversity is a talking point. Unless your company is actively doing something about it—then, it's a universal problem that we're slowly overcoming. One means of combatting inequality in the ad business is to find talented women, people of color, and people over 40, and help to support their efforts, wherever they happen to be in their career journey. Ad agencies were once talent magnets and they can be again, …

Continue Reading about Five New Winners of the $10K Helen Lansdowne Resor Scholarship →

By

Ad Age Names Several Small Agencies of Year; In Other News, Barton F. Graf To Close

Agencies rise and agencies fall. Let's start with the bad news. Barton F. Graf, the small indie agency in NYC, like Wexley School for Girls in Seattle (and other "hot shops" before it), is closing down. Jeff Beer writes about advertising for Fast Company. When learning of the closing of Barton F. Graf, he pondered what, if anything, it might mean for the industry at large. The ad industry is prone to …

Continue Reading about Ad Age Names Several Small Agencies of Year; In Other News, Barton F. Graf To Close →

By

Cornyn The Divider Has A Mountain of Cash, But No Clue

For the past 40 or more years, "Liberal" has been a bad word in Texas. Senator John Cornyn still lives in that throwback era, although time is now catching up to him and his kind. Let's look at the last gasps of a desperate GOP, and the tired arguments they continue to rely on. Since Cornyn isn't running against a name-brand Democrat, his team decided to place Wendy Davis, Chuck Schumer, Bernie Sanders, and …

Continue Reading about Cornyn The Divider Has A Mountain of Cash, But No Clue →

By

“Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling

Bob Dylan's song, "The Man in Me" is now the Rocket Mortgage by Quicken theme song. The song was released in 1970 on Dylan's album, New Morning. https://youtu.be/G6oBqDkNz38 "The Man in Me" is a beautiful love song, written and performed for an American icon. The song was also featured in 1998 Coen Brothers film The Big Lebowski. It plays during the stylized opening title sequence and during the hallucination …

Continue Reading about “Push Button, Get Mortgage” Is An Overstatement, But, Oh, What A Wonderful Feeling →

By

Some Republicans Want To Clean Up the GOP’s Mess

We keep hearing how the United States is a nation of laws. And how we're better than this. Those are talking points. Facts point in another direction. Facts say we are a lawless society where terror reigns. Facts say we are not better than this. Here is one fact: no other nation on Earth has anywhere near the gun violence that citizens of the United States must endure each and every day. And why is that? …

Continue Reading about Some Republicans Want To Clean Up the GOP’s Mess →