Advertising News and Know-How
By David Burn
Lucky Magazine glorifies the shopping experience, but today, the Condé Nast-owned media brand is getting transactional. According to New York Times, Lucky is introducing an iPhone application, Lucky at Your Service, that ties into stores' inventories. Shoppers browse by type of shoe, brand, color or size. Anyone who chooses, say, the Diane von Furstenberg "Harlot" espadrille wedge, can click the "Find It Near You" …
Continue Reading about Hey, My Shoe Finder Needs A Recharge →
By David Burn
This spot made very little impression on me last night. But this morning I like it. And there's good reason for this. Last night, I was at a party. I couldn't hear the commercials very well. It's something brands might want to keep in mind--to make an impression during the game, go visual. The spot above does a nice job of making a lasting impression. Now the hope is millions will see it online or on TV again when …
Continue Reading about And The Winner for “Best Copy In A 2008 Super Bowl Commercial” Goes to Hulu →
I only have one comment from all of last night. This was wretched: flowers - florists - flower delivery You want to order some fresh flowers? Fine. It's very simple. You can go to 1-800-Flowers.com and choose the "florist delivered" option. Works every time. Screw these guys. …
Continue Reading about I’d Love To Send Flowers To This Brand’s Funeral →
By David Burn
Frito-Lay grabbed the top spot in USA TODAY's Super Bowl Ad Meter for the first time. Frito-Lay's Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA TODAY's Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10). The top five ads are: 1. Frito-Lay Doritos - Crystal ball sees free Doritos - 8.46 2. Anheuser-Busch Budweiser - …
Continue Reading about It’s Not Science, It’s A Press Release →
By David Burn
On behalf of Pepsi, Bob Dylan and Will.I.Am of the Black Eyed Peas worked up bumpin' new rendition of Dylan's classic, "Forever Young." Look for the full song to appear on iTunes soon. Hopefully, the iTunes rendition comes without the tag, "every generation refreshes the world." …
Continue Reading about May You Stay Forever Young With Pepsi →
By David Burn
Pepsi finished the night strong with MacGruber. You've got the Saturday Night Live skit, an 80s hit TV show and the star from that show, splashy graphics, a catchy tune, plus an inside joke about product placement. Well done. …
By David Burn
Scroll through the Super Bowl spots care of Hulu: …
By David Burn
Stuart Elliott, Jonah Hughes, Teressa Iezzi and the gang are all obligated to write X number of words about Super Bowl commercials leading up to, and following, today's big game. Elliott says advertisers have a "tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night …
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