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MacGruber Is Top Rankin’


Pepsi finished the night strong with MacGruber. You’ve got the Saturday Night Live skit, an 80s hit TV show and the star from that show, splashy graphics, a catchy tune, plus an inside joke about product placement. Well done.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. David Burn says

    This spot was actually ranked near the bottom by USA TODAY’s Super Bowl Ad Meter focus group, a fact which calls my headline here into question.
    Also, I’m reflecting on the DM session Dr. Wolk and I just conducted and we have starkly different views, as well. This is SUper Bowl advertising. There’s no reason to seek consensus. But I do find it interesting how personal matters of taste are.