And The Winner for “Best Copy In A 2008 Super Bowl Commercial” Goes to Hulu


This spot made very little impression on me last night. But this morning I like it. And there’s good reason for this. Last night, I was at a party. I couldn’t hear the commercials very well. It’s something brands might want to keep in mind–to make an impression during the game, go visual.
The spot above does a nice job of making a lasting impression. Now the hope is millions will see it online or on TV again when there’s time to grab the message.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.