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Advertising News and Know-How

Advertising News and Know-How

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Simplifiers Want Instant Coffee, Starbucks Will Provide

Starbucks is about to introduce instant coffee. Is this a way for the Seattle-based conglomerate to grow income, destroy a brand, or both? After all, would a premium coffee company ever touch the instant category? It's like Odwalla offering its customers a Tang-like substance. In a Huffington Post advertorial, Howard Shultz of Starbucks quotes John Quelch, the Harvard Business School professor and marketing guru: In …

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The AdPulp Interview: Amber Case

image courtesy of Flickr user, bouldair NerdAbout is a new blog brand from The Discovery Channel. Currently, there are three "Nerds About" in New York City, Austin and Portland. I asked Portland's Amber Case how she got this gig and other embarrassing questions. She was kind enough to answer. Q. Do you enjoy being thought of as a Nerd? A. It's a love-hate relationship. One one hand, I've always been thought of as a …

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This Is Going To Be A Big Seller In Redmond, WA

Yesterday, LG Electronics officially launched their LG Arena (LG-KM900) phone at the World Mobile Congress 2009. Arena is a fully loaded multimedia phone that offers an exhilarating audio and video experience made possible by LG's intuitive new 3D S-Class User Interface. "What really makes ARENA special is its intuitive 3D S-Class UI, which is unlike anything that has appeared on a phone before," said Dr. Skott Ahn, …

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