Look Ma, No CGI

Sometimes it helps to see the “making of” segment or director’s notes before the feature. This is one of those times.

Okay, now view the spot from McCann Erickson.
The advert imitates the infamous Bellagio fountains in Las Vegas in tune to the comic opera Don Pasquale.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.