The Karen Clifford Skin Cancer Charity is using absurdist humor–the kind that spreads rapidly over the Internet–to make a rather grizzly point.
Hint: One has to click the “Start Your Free Session” button on ComputerTan.com for the full effect.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.