Advertising News and Know-How
By David Burn
Connelly Partners in Boston launches a new advertising campaign for the Massachusetts Office of Travel & Tourism today. The campaign repurposed video from last year's campaign in the spirit of cost efficiency. Set to Brian Setzer's music, the newly animated spots help define the energy of the state. Over 21 million domestic and international travelers visited Massachusetts in 2007 and spent over $15.1 billion, …
Continue Reading about “It’s All Here” Is The Perfect Staycation Mantra →
By David Burn
Barbara Lippert of Adweek likes the new Visa spot from TBWA. "When was the last time you went to the aquarium ... on a Tuesday ... with your daughter?" It's clear we're dealing with a new economic reality -- no more jetting off on the spur of the moment to exotic places where they don't take American Express. Now, we dream of time out with our families, and the freedom to take time off from (or forget about being out …
By David Burn
by Daniel Timothy Wood Connecting with someone under 30 these days can often require a text message--that odd, 160 character, acronym laden, Japanese schoolgirl phenomenon that you thought bypassed North America in the 90s. It actually only bypassed your generation...if you're over 35. Today text messaging is more than kids passing digital notes in class. The medium has evolved into a sophisticated conduit to send …
Continue Reading about Guest Post: Twitter’s Offline Cousin →
By David Burn
Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, …
By David Burn
Facebook's recent redesign--a move that it made it more Twitter-like among other things--is top-of-mind for writers on the social media beat. Brian Morrissey notes how FB is also working to provide a seamless place for branded messaging. Facebook is dead set against having ads overwhelm the experience so they're weaving them into the experience, which is centered around the news feed. They want to make advertisers …
Continue Reading about Yet Another Facebook Story: Brands In The Stream →
By David Burn
Twitter's great and all but the Technorati needs to feast on a new dish. You know how it is. According to AppScout, Four Square is the entree of choice at the South By Southwest/Interactive this year. This year's breakout story is sure to be a social network called foursquare, from the guys behind the now-defunct Dodgeball social-location service. Users "check in" from wherever they are on a given night, pinging …
By David Burn
By David Burn
More than 14.8 million people were self-employed last year, accounting for about 12 percent of the private, nonfarm work force, according to Steve Hipple, an economist with the Bureau of Labor Statistics. Many of them appear to be registered with elance.com, an online marketplace for freelance talent in several categories--sales and marketing being one. According to The New York Times, Karen Swim, 45, of Sterling …
Continue Reading about Freelance Job Boards Versus Your Contact List →
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