Danny G. and I joined Bill Green of Make The Logo Bigger on Bob Knorpp's BeanCast tonight. One of the hot topics we tossed around is Obama's apparent failure to sell Americans on his health care plan. It's also a topic Ken Wheaton of Ad Age took on last week. ...tackling health-care reform in the U.S. demands something approaching perfection when it comes to messaging and branding. Team Obama didn't come close. It …
You Never Give Me Your Money. Until Now, Of course.
I'm sure there's a reason I shouldn't like this spot, but I do. So sue me. …
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It’s Really The Machine’s Fault
Sony Vaio W Series claims to be the perfect machine for social media addicts. They sure have a funny way of showing it: Be sure to visit the Social Media Addicts Association web site, StopWritingOnMyWall.com, where you can make your own video confessions, sign a petition or purchase t-shirts that say things like "I Have Real Friends" and "@everyone, leave me alone!!!". This is good stuff. If AdPulp gave out awards, …
Finally, Microsoft Competes In The Image Arena
Steve Ballmer and crew loves what Crispin Porter & Bogusky is doing for Microsoft's external image and internal morale. In a New York Times feature, Sean Siler, 39, a software engineer at Microsoft who was featured in Crispin's "I'm A PC" ad campaign says, "I've never seen more pride at Microsoft. You walk through the campus, and you see people's laptops that have 'I'm a PC' stickers on them. I walk in the company …
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Move It
Cultural critic, author and professor, Douglas Rushkoff, believes movements are over and done with. It's a shocking and cynical claim on its surface, for the labor movement, the suffrage movement and the civil rights movements have all changed America for the better. Part of Rushkoff's problem is identifying a real movement in the first place. Is health care a movement, or a political topic? Is gun control a movement …
In New York, Even The News Has Attitude
Typically, when you create a character for other customers to identify with, they're not on house arrest. But in New York who wants to be typical? No one. Certainly not Mother nor their client NBCNewYork.com. Biscuit Filmworks' Aaron Ruell directed the spot above and two others in the campaign. …
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Funny Money Is Serious Business
According to The Denver Post, the town of Crested Butte, CO has come up with a creative way to support local merchants--they issued their own money, a.k.a. scrip. Consumers purchase Butte Bucks at a 20 percent discount at the Crested Butte Visitor's Center, up to 100 a day for $80, until the supply runs out. Participating merchants pay $30 to market the program and agree to accept Bucks as they would dollars. The …
Thanks To Some People From Miami, Boulder’s Creative Rep Continues To Develop At Rapid Pace
For the past 20 or so years, advertising finishing schools like Portfolio Center, Miami Ad School and Creative Circus have served as a primary route to a better portfolio and job offer at a top firm. Then came VCU and its Masters program, offering something the others do not, namely a Masters degree from an accredited university. University of Texas and University of Colorado have also been educating future ad peeps …
