In New York, Even The News Has Attitude

Typically, when you create a character for other customers to identify with, they’re not on house arrest. But in New York who wants to be typical? No one. Certainly not Mother nor their client NBCNewYork.com.

Biscuit Filmworks’ Aaron Ruell directed the spot above and two others in the campaign.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.