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Spotlight On NW Creative: ProtoShare
Disclaimer: The following company provides me swanky office space in return for creative services. Portland's Site9 was recently recognized for its ProtoShare product. O'Reilly Media's Inside RIA, named ProtoShare a "Top 50 Most Usable RIA" (Rich Internet Application). According to the company's Blog: We are quite proud of our selection, especially considering that ProtoShare was not designed in Flash, Flex, or …
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Oliver Stone “Doesn’t Understand”
Big wigs in entertainment, advertising and Internet technology gathered at Orbita US 2009, a digital media summit hosted by Terra in New York City this week. Those in attendance got the chance to hear Oliver Stone speak. "I've heard the democratic argument [for the internet] and I'm not an elitist, but ... a mashup is not a movie. It's offensive," said the director of Natural Born Killers, Wall Street, Platoon and …
Socialtainment
Internet time moves fast. So fast, a new company born in 2003 like MySpace, is already faced with the task of brand reinvention. According to The Wall Street Journal, the soc net is intent on focusing its offering. Jason Hirschhorn, the company's chief product officer, says, ""This is not an all-things-for-everybody portal. This is a social entertainment experience." I think MySpace has always been "a social …
Capitalism: An Advertising Story
It's hard to watch these stories about people who are struggling in the economy. And I get the impression that even people who are doing OK are very cautious about spending. That's a problem for the advertising industry. When people can't buy what we sell, we're in trouble: We don't need Socialism with a capital S, but we do need the balance that maintains a vibrant middle class. A little spreadin' the wealth helps …
Magazines Speak For Themselves
It can't be an easy time for Magazine Publishers of America to put out self-promo pieces, but the trade group has managed to come up with "Twenty Tweetable Truths About Magazines" like this one: The top 25 magazines reach more adults and teens than the top 25 prime-time TV programs. See MPA's site for the other 19, all of which are Tweet-ready. …
N.F.L. Rings Limbaugh’s Bell
The Rush Limbaugh brand ain't gonna play in the National Football League. According to The New York Times, the conservative radio announcer would face stiff opposition if his bid for ownership in the St. Louis Rams were to go forward. Commissioner Roger Goodell cast doubt on Rush Limbaugh's viability as an N.F.L. owner Tuesday, saying that "divisive comments are not what the N.F.L. is all about." Goodell's comments …
ADC Is On To You
At 89 years old, Art Directors Club--"the first international creative collective of its kind"--has been around the block a few times and seen a shenanigan or two. So stopping scam ads shouldn't be a problem for the group that awards ADC Cubes for "brilliant creative work" each year. ADC wants to make two points clear: Your secret is not safe with us. If we find an entry to be fake, the agency and client in question …
