Advertising News and Know-How
By David Burn
Ideas can come from anywhere. How many times have you heard that one? Richard Huntington of Adliterate has heard it one too many times and is therefore out to rebut this "pernicious and destructive cliche." Maybe the odd idea can come from anywhere but from whom are breathtaking strategic, creative and executional ideas more likely to come? Who is more likely to be the architect of a ground breaking piece of …
Continue Reading about Something Is Happening Here, But You Don’t Know What It Is →
Finally, a brand may be doing something useful in the outdoor space. From The New York Times: In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of the Stove Top brand of stuffing sold by Kraft Foods. From Tuesday through the end of this month, Kraft is arranging for the company that builds and …
Continue Reading about Chicago Bus Stops Just Got A Little Hotter →
By David Burn
Breaking news from the mergers and acquisitions department in San Francisco...Six Apart has acquired Pownce. We have been impressed not only with the vision for Pownce but the great work of Leah Culver and Mike Malone and are very happy that they will be joining us. We’re also very excited to welcome Kevin Rose and Daniel Burka as advisers to Six Apart. For Pownce users, we are very sorry the site will be closing. …
By David Burn
Last Thursday, as we gathered around our closest friends and family, we hopefully all found many things to be thankful for. Steffan Postaer, for one, used the holiday to reflect on how thankful he is for his career in advertising (which appears to be going quite well). No matter how tawdry and desperate things can get in Ad Land there is simply no other vocation I would prefer. For over 20 years advertising has been …
By David Burn
This is our 6000th post on AdPulp. Who knew there was that much material out there waiting to be processed? …
By David Burn
Seattle agency Creature is giving Santa a makeover this Christmas. Their premise is this: hook Old Saint Nick up with a Palm Centro and the dude will transform into a Sea & Cake fan. There's also a Facebook component to the campaign, in addition to a mix of television, outdoor and viral. Palm Centro will be available for as low as $49.99 during the holidays. …
"...turnover with minorities is 30 percent higher than whites at IPG." Adweek used a non-staff writer to put together this report on diversity, and the lack thereof, in the ad industry. While much of the report is nothing new, that 30% stat is huge. Because we're talking about IPG--a very, very large holding company, not some small agency where 30% would only amount to a few folks. With the economy and the ad …
Continue Reading about More Whitewashing And Today’s Not-So-Feel-Good Statistic →
By David Burn
People backed their not new cars away from their houses with upside down mortgages over the holiday weekend and went shopping. Let's hear it for America! The National Retail Federation's 2008 Black Friday Weekend survey--which measured Friday and Saturday, and used estimates for Sunday--indicates that some 172 million Americans shopped in stores and Web sites over Thanksgiving weekend, an increase from last year's …
By David Burn
"We can't solve problems by using the same kind of thinking we used when we created them." -Albert Einstein I was reading my signed copy of Tom Asacker's new book, A Little Less Conversation: Connecting with Customers in a Noisy World, on the plane from Houston this morning. The opening passage in Chapter 3 reached out and grabbed me: The ideas that you've been exposed to about business, that it's all about …
Continue Reading about Our Cognitive Wiring Needs A Tune Up →
By David Burn
Taxi is one of Canada's premier creative companies. As such, they're not satisfied with merely making ads. It's 2008 after all, and "the agency" as we know it is rapidly morphing into something new—part media arts studio, part brand incubator. Which is why I'm grateful to Ed Cotton at Influx Insights for finding this article on Taxi Cafe in Vancouver, BC. Cotton sees the agency's move into retail as a way for ad …
Continue Reading about Spotlight On NW Creative: Taxi Cafe →
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