Buy Buy

People backed their not new cars away from their houses with upside down mortgages over the holiday weekend and went shopping. Let’s hear it for America!
The National Retail Federation’s 2008 Black Friday Weekend survey–which measured Friday and Saturday, and used estimates for Sunday–indicates that some 172 million Americans shopped in stores and Web sites over Thanksgiving weekend, an increase from last year’s 147 million. NRF estimates shoppers spent an average of $372.57–a 7.2% jump from the $347.55 spent last year, with total spending projected at $41 billion.
“Pent-up demand on electronics and clothing, plus unparalleled bargains on this season’s hottest items, helped drive shopping all weekend,” the trade group says in its release.
For those who didn’t get their retail on this weekend, may I remind you that today is CyberMonday. 80 million people are expected to make online purchases today. I, for one, refuse to be left out.
[via Media Post’s Marketing Daily]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.