Internet time moves fast. So fast, a new company born in 2003 like MySpace, is already faced with the task of brand reinvention.
According to The Wall Street Journal, the soc net is intent on focusing its offering.
Jason Hirschhorn, the company’s chief product officer, says, “”This is not an all-things-for-everybody portal. This is a social entertainment experience.”
I think MySpace has always been “a social entertainment experience” and “a place for friends.” That’s why every band in existence has a MySpace account. But the Journal does note that MySpace has removed features that didn’t fit its new strategy, including weather, jobs and classifieds.
For me personally, MySpace is all about music discovery. I go there to learn about bands and hear their songs on the MySpace player. A lot of people recently have said that MySpace is no longer cool. I guess cool is relative, because sampling new music for free is pretty f-ing cool.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.