Advertising News and Know-How
By David Burn
Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for "marketing in a tough economy." Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That's what we're in business to do. …
Continue Reading about Invest in the Brand Experience and Story →
By David Burn
Let's talk infrastructure. Is there any doubt that the nation's citizens and small businesses would benefit greatly from a basic free wireless internet service? According to The Wall Street Journal, outgoing Federal Communications Commission Chairman Kevin Martin has little doubt in his mind. In fact, he's pushing for action this month on a plan to offer free, pornography-free wireless Internet service to all …
By David Burn
Barry Diller owns Web sites. Nick Denton owns Web sites. They both like to dissolve their non-liquid assets. According to Ad Age, Diller is analyzing some of his weaker performing sites, assessing the potential size of their markets, and factoring whether IAC "should we bother with it." Word is the cuts won't affect Mr. Diller's latest start-up, Tina Brown's "The Daily Beast," College Humor or the personal finance …
Continue Reading about Drive Traffic Or End Up On Barry’s Chopping Block →
By David Burn
According to The Wall Street Journal: Ford went into crisis-communications mode around the middle of last week, assembling a digital push to differentiate itself from GM and Chrysler, anchored by a Web site, TheFordStory.com. To save money, Ford is also reaching out to consumers directly through blogs and other social media. The company has enlisted members of its staff to respond to blog postings and messages on …
Continue Reading about Big Three Building Their Bridge With Digital Support Beams →
By David Burn
Mike Elgan, writing in ComputerWorld, paints a pretty third world picture set against the foreboding first world sky. When your company changes its policy and allows you to telecommute, and when meetings are conducted online instead of in-person, you might be freed to live in another country for a few months, or even a year or two. The financial advantage of this can be enormous. You can take advantage of the digital …
Continue Reading about Digital Nomads Invent New Sport: Extreme Telecommuting →
By David Burn
There's a phrase I like: "The more you do, the more you can do." Apparently, it's not original thinking... Chris Brogan is a social media guru. Jason Calacanis quit blogging, but he's still a winner. …
Continue Reading about Today In Twitterverse: If It’s Success You Seek, Work Saturdays →
By David Burn
Writers, artists and and all variety of content creators struggle with this riddle: How to make money in an environment where much of the literature, journalism and art that fills ones day is free of charge? We know for sure that putting the genie back in the bottle if a futile waste, even though many of us continue to exist on that brain drain of a page. Thankfully, there are other answers and Kevin Kelly of Wired …
Continue Reading about Eight Ways To Get Paid For Producing Free Content →
When the CEOs of GM, Ford, and Chrysler went to Washington a couple of weeks ago to plead for money, there was one glaring thing that stood out: They each flew on separate private jets to get there. That's the kind of tone-deaf move people remember, and it's exactly what politicians and pundits seized on. Writing on Ad Age's Small Agency Diary, Tom Martin looks back and suggests ways we can all learn to present …
Continue Reading about Lessons From The Big-And-Shrinking Three →
By David Burn
Facebook is no good. Need proof? Just read this lurid copy from across the pond. Gatecrashers turned a schoolgirl’s 16th birthday party into a riot – after she advertised it on the Facebook website. Georgina Hobday’s £1million town house was ransacked by yobs. Among the trouble-makers were a 20-strong gang called the Facebook Republican Army, who scour websites looking for teenage parties. Yesterday Georgina’s …
Continue Reading about Yet Another Facebook Story: Republican Army Crashes The Wrong Party →
By David Burn
Whopper Virgins, are people who've never had relations with "that burger." Whopper Virgins is also a new entry in the long war for burger supremacy from the happy go lucky crew at Crispin Porter & Bogusky. That The Wall Street Journal would pick up on blogged criticism of the work must really bend the Crispinis into pretzel shapes. Beth Pinsker on AOL's WalletPop wrote: "What might irk people is the concept that …
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