Kara Swisher of Wall Street Journal's All Things Digital says Yahoo's new partnership with Goodby Silverstein & Partners "is sure to be much commented on by the advertising industry." And she's right, here I am about to comment... First, let's examine the ridiculous spin put on the move by Yahoo's Integrated Marketing and Brand Management SVP, Penny Baldwin. (Baldwin) stressed that the move was a broadening of its …
Are The BDAs Really That B Anymore?
Amidst the flurry of stories floating around the Deutsch-Lowe merger, this Ad Age article caught my eye for a very surprising fact: According to one person close to the matter, Lowe in New York has 150 people and Deutsch about 250, and cuts of about 10% -- some 40 people -- are expected in the coming days, mostly for non-client-facing roles. A spokeswoman said the matter of redundancies is under review. 250 at …
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I Like To See An Ad School Advertise
Do potential ad school students check the "Media & Advertising" stories in The Times? Miami Ad School believes they do. Take a look at the school's media buy (which didn't come cheap): Note how the use of hot pink in these banners makes the ads unavoidable. I wonder if that's what they teach, 100 Ways to Successfully Interrupt (Instructor's permission required). I'm joking Ron, take it easy. In fact, we'd love to …
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Finally, A Workaround That Keeps Pesky Creatives At A Distance
The following is a student project from prematurely jaded Miami Ad School grads: The Ad-O-Matic from James Kiersted on Vimeo. I love how they torch the revolutionary idea to make room for a much safer one. [via AdFreak] …
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Spotlight On NW Creative: Steelhead Advertising
Steelhead Advertising, with offices in Portland and Ashland, OR, tries to live by its "spaw or die" mantra. It's also one of a handful of Oregon shops that belong to the 4As, not that anyone's counting. Here's some copy from the agency's Facebook: Why are you in business? What are you waiting for? Now is the time to give birth. Be fruitful. Multiply. Grow. Create. Spawn or die. Fight upstream against all odds, …
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The Agency Business Is A Circus…The Circus Employs Lion Tamers
People who make ads for a living are sometimes a bit too hot-headed for their own good. Just like engineers, architects, dramatists, Steve Jobs and all the rest who put everything they have into an idea and then work hard to steer it through seemingly endless checkpoints and committees. According to some of the performance reviews and dismissals I've received in my ad career, I can be difficult, aggressive, …
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MOO Minis Ups Its Options Package
Disclosure: The following company provided me a free box of MiniCards. MOO.COM, an online stationer that makes unique, highly customizable printed stationery for small businesses and individuals, today announced a new version of its well-known MiniCards. Specific updates include: Two-sided image uploading - easily incorporate corporate branding, logos, and designs on both the front and back of the MiniCards, …
Big Writeup in The Times On Pandora’s Musical Geekery
New York Times Magazine columnist Rob Walker busted out of his "Consumed" column this week with an in-depth feature on Pandora, one of the leading players in streaming radio. Walker's piece is an interesting look at how far radio has evolved in 100 years. He also notes how Pandora's particular use of technology (which determines the various playlists a listener hears) runs against the crowdsourcing grain. Pandora's …
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