Spotlight On NW Creative: Steelhead Advertising

Steelhead Advertising, with offices in Portland and Ashland, OR, tries to live by its “spaw or die” mantra. It’s also one of a handful of Oregon shops that belong to the 4As, not that anyone’s counting.
Here’s some copy from the agency’s Facebook:

Why are you in business? What are you waiting for? Now is the time to give birth. Be fruitful. Multiply. Grow. Create. Spawn or die. Fight upstream against all odds, against the constraints of time and money, against the tide of the evil naysayers who would prevent you from giving birth to your Brainchild your Baby your Big Idea. Plant it like an atomic seed or a tiny egg and watch it erupt into a million billion brilliant possibilities. Welcome to Steelhead.

The agency works on LG Electronics, Dutch Bros. Coffee, Leatherman, Mt. Shasta and North River Boats. And Steelhead execs came to the realization that “there’s more to our business than advertising and selling products and services.” “Capitalism with a Conscience” is Steelhead’s response to that realization. Under this banner, the agency brings communications tools to impoverished areas in order to help people in need get their stories told.
By the way, Steelhead rejuvenate after spawning, so they may return to the oceans to start the anadromous cycle once again.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.