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Advertising News and Know-How

Advertising News and Know-How Since 2004

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Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially

The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it's also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made for the gruntwork of Social Media, whereas Advertising is more about the paid-for message of a campaign …

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Holding Company Suits Are Confident. People Who Buy Things Are Not.

According to The Washngton Post, consumer confidence fell unexpectedly in early October, "painting a bleak picture for an economy driven by consumer consumption." The Conference Board's consumer confidence index slipped to 47.7 in early October from 53.4 in September. The number has to reach 90 before the economy is considered -- at least by this index -- to be solid. The consumer confidence number is being driven …

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We Don’t Need No Advertising Education

A few months ago, I incurred the wrath of some advertising professors who took exception to my Talent Zoo column about advertising education. One university department head sent me a snarky note at 11:00 at night and called me "vapid," while another professor dug up my resume in an attempt to play "gotcha" with my own educational background. Not exactly Socratic debating techniques. While I said that advertising …

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Spotlight On NW Creative: S N A P design

You know what's missing today? I do. An abundance of quality-obsessed craftsmen who put love into the things they meticulously make. Oh, they're out there, but they are the exception, not the norm (even in a place as quirky and hand-made as Portland). Which is why it brings me pleasure to introduce you to an artisan who will hand-craft a custom laptop bag, a tote, iPod Wallet or makeup/coin bag for you. Our friend, …

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Paris Has A New Sun King

Things look better in Paris. Food smells and tastes better. Sex is better. How else to explain the shining ray of optimism from Publicis CEO Maurice Levy who said Tuesday that the market hit bottom last June? "The advertising market has stopped deteriorating during the summer and a slow and gradual recovery is under way," he told reporters. Mr. Levy said Publicis should outperform the expected 10% decline for the …

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Skimming Isn’t Knowing

Newser is an aggregator with an attitude. Face it: there's too much news. At Newser, we choose the most important stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7--you can come back morning, noon, night (and in between) for something new that matters. Read less, know more. From a purely marketing standpoint, "Read less, know more" …

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Tying Up Relationship Marketing’s Loose Ends

Relationship Marketing is a big banner under which several sizable pieces fit together. Email and events, for instance. Which is why it makes sense for email marketing provider, Constant Contact, to add event marketing management to their array of offerings for small business. Event Marketing from Constant Contact is "a professional, affordable tool" to help small businesses and organizations set up and promote …

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