Advertising News and Know-How
By David Burn
Chrysler is closing shop for 30 days. Shutting down production. Making no cars. From a Mad Man's perspective, it's horrible time to be on the Chrysler account. Ad Age Exhibit A: A Chrysler Bankruptcy Could Leave Omnicom Out $80M Ad Age Exhibit B: Omnicom Set to Cut Up to 3,500 Jobs Should Chrysler fail to make good on their debts, PHD, Chrysler's media agency, would be in the worst position. Omnicom siblings BBDO, …
Continue Reading about Chrysler Drops Lump Of Coal In Omnicom’s Stocking →
By David Burn
Disney World is being taken over by the people. Yes, socialism has come to Orlando. Actually, no. It's extreme personalization that's making a splash. Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member. Annette Moser-Wellman calls the effort "marketing well." She also says, "Celebration is a need that everyone has - even in a turbulent …
Continue Reading about It’s A Moser-Wellman Word After All →
By David Burn
When you go to an agency site, where do you click? If you're like me, you look at the "Work" and then click the "About" page to learn more about the people who work there. One thing though, the bios found are typically written in lame-o corporate speak. Why not let the people tell their own stories? Better yet, why not recognize that the people already are telling their own stories, then use the agency site to point …
By David Burn
Compensation for services is a topic we rarely bring up here. Maybe because talking about how much one makes is totally taboo. Given that it is mostly unspoken and absolutely off-the-record when spoken makes this find at footnoted.org sort of interesting. It seems newspaperman Paul Bonaiuto, Executive Vice President and Chief Financial Officer for Journal Communications in Milwaukee announced his resignation back in …
By David Burn
Portland Twitters is a live feed from Portland area residents making updates on current snow conditions. Any "Tweet" mentioning "snow", "ice" or "#pdxtst" from someone whose location is within 100 miles of Portland shows up in the live stream. The Oregonian is using Monitter to capture and dispense the data. …
Continue Reading about Today In Twitterverse: Live Snow Reports →
By David Burn
Welcome to the first installment of Ask AdPulp. The question came in anonymously and the answer here comes to us from a marketing veteran who wishes to remain anonymous. In the future, I'd like to spread the best incoming questions around to "Friends of AdPulp," so we have a variety of voices adding value in this space. Q. How can we ever get a balanced sense of what's going on with the economy when news outlets …
Continue Reading about Ask AdPulp: Navigating the Negativity →
If you're looking for tips on how to be a lean, mean marketing machine in the current downturn, who better to provide that advice than a global agency that's owned by a conglomerate? A new website, Ogilvy On Recession, offers downloadable booklets and advice on what companies need to do to survive in tough times. Bernama.com has more: "The series of seven booklets highlight strategies and tactics across different …
By David Burn
Was that fun for you? If so, head over to Esquire where Daniel Murphy has complied "The Five Most Terrifying Local TV Christmas Commercials." [via Daniel Pink] …
By David Burn
Jump ahead to 2:15 John Gerzema, Chief Insights Officer for Young & Rubicam, and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, appeared live on Bloomberg to argue for brands. He said, "brand value actually represents one third of the market value of the S&P 500 (up 80% in three decades), so brand value is essentially shareholder value." He also said the best brands--Nike, Apple, …
Continue Reading about What We Do Builds Shareholder Value →
By David Burn
I'm still new to Portland, so there are lots and lots of ad people I have yet to meet in person. Jerry Ketel is one. Dan Wieden is another. I could actually fill a spreadsheet with all the movers and shakers working in Portland's creative industries that I'd like to meet. One of the gents who would surely be on such a document is Eric Anderson of White Horse. Anderson is an academic working in digital marketing. He's …
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