Power To The People

When you go to an agency site, where do you click? If you’re like me, you look at the “Work” and then click the “About” page to learn more about the people who work there. One thing though, the bios found are typically written in lame-o corporate speak.
Why not let the people tell their own stories? Better yet, why not recognize that the people already are telling their own stories, then use the agency site to point to various Flickr, Twitter and blog pages?
That’s what Electric Pulp in Sioux Falls, SD is doing and I love it.
Electric Pulp helped Guy Kawasaki get Alltop into peak condition. They also do nice work for Virgin Group, HP, Sundance and many others.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.