It’s A Moser-Wellman Word After All

Disney World is being taken over by the people.
Yes, socialism has come to Orlando. Actually, no. It’s extreme personalization that’s making a splash.
Disney created, a site that lets you customize a video with your name or the name of a Mouse-loving family member.
Annette Moser-Wellman calls the effort “marketing well.” She also says, “Celebration is a need that everyone has – even in a turbulent economy.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.