Tying Up Relationship Marketing’s Loose Ends

Relationship Marketing is a big banner under which several sizable pieces fit together. Email and events, for instance. Which is why it makes sense for email marketing provider, Constant Contact, to add event marketing management to their array of offerings for small business.
Event Marketing from Constant Contact is “a professional, affordable tool” to help small businesses and organizations set up and promote events. From online registration and payment options to promotional web pages Constant Contact wants to make the process easy to manage.
“Small businesses and organizations thrive on their ability to continually strengthen customer relationships, and hosting events is a great way to do so,” says Gail Goodman, CEO, Constant Contact.
Though usable as a standalone product, Event Marketing is fully integrated with Constant Contact’s Email Marketing and Online Survey tools allowing event hosts to easily access their contact databases and information.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.