Paris Has A New Sun King

Things look better in Paris. Food smells and tastes better. Sex is better.
How else to explain the shining ray of optimism from Publicis CEO Maurice Levy who said Tuesday that the market hit bottom last June?
“The advertising market has stopped deteriorating during the summer and a slow and gradual recovery is under way,” he told reporters.
Mr. Levy said Publicis should outperform the expected 10% decline for the global advertising market in 2009 and could post organic growth for the whole of 2010 once it returns to growth around the middle of next year.
[via The Wall Street Journal]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.