Advertising News and Know-How
By David Burn
Worthington National Bank in Fort Worth gained $10 million in new deposits after running billboards urging consumers to "Just Say No to Bailout Banks." [via The New York Times] …
Continue Reading about You Want ROI? Tap The Fast Growing Disdain For All Things Big. →
By David Burn
In a topical convergence Ad Age is running a Nat Ives' piece on the "harsh reality" faced by business magazines, while David Carr of The New York Times describes the business beat as "defeated." Some of Carr's prose on the matter: While the business of business may be back, the business of covering it with heroic narratives and upbeat glossy spreads most certainly is not. And probably never will be. ...It's not that …
By David Burn
"What if technology could make you feel...more human?" That's the question being posed by Sony VAIO Latin America. Shot on location in São Paulo, the commercial was directed by Bia Flecha of Brasileira Filmes. Ignited of El Segundo, Calif. is the agency on the account. …
Continue Reading about A Nice New Laptop Can Do A Lot For A Person →
By David Burn
As you know, we tend an extensive list of marcom blogs on our sidebar. I imagine we'll continue to do so, but I'm not convinced a blogroll is the best way to serve up sources, friend's sites, influences and the like. Maybe it's a design problem, or just my own perception that long lists of links are not the best navigational instruments. I'd like to know your thoughts on the matter. In the meantime, here's a list of …
By David Burn
Two unrelated events in Adlandia last week say something about the shifting sand under our collective feet. The first is word that Cliff Freeman & Partners has skidded to an inglorious stop. The second bit is news that two former Crispinis have joined with a gaming exec to form a crowdsourcing agency called Victors & Spoils. "The goal of his new agency is to "get more people involved in the creative process, but not …
Continue Reading about Cliff Freeman Has Known Victory And The Spoils Derived From It →
By David Burn
Copywriter, Nathan Archambault, writes Maybe I'm Gravy, a blog about the sport (not to be confused with his sports blog). On said blog, he posits that ad agencies are shifting (or need to be) from making ads to creating cults. Ad agencies will still be idea factories. But creating ads is going to become a side dish to advertising's main course capabilities. Ideas are going to be used to create something every brand …
Continue Reading about Don’t Just Sell. Inspire A Cultish Movement. →
By David Burn
Procter & Gamble is funding content, a.k.a. "independent editorial" in effort to reach their desired demographic, in this case women aged 21 to 34. According to BrandWeek, P&G is working with Web content syndicator Studio One Networks. The result is a new editorial offering-- Life & Beauty Weekly--created specifically for Procter & Gamble. Studio One tapped journalist Beth James, a regular contributor to Self, The …
Continue Reading about P&G Taps Journalists To Connect With Consumers →
By David Burn
When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, "the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation." I really wasn't sure what that meant, but now I have a better idea. For one, Hill Holliday's Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees …
Continue Reading about Hill Holliday Serves Us A Royale With Cheese →
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