A Nice New Laptop Can Do A Lot For A Person

“What if technology could make you feel…more human?” That’s the question being posed by Sony VAIO Latin America.

Shot on location in São Paulo, the commercial was directed by Bia Flecha of Brasileira Filmes.
Ignited of El Segundo, Calif. is the agency on the account.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.