Brains on Fire has a new website and it's well worth your click. Not only is the design of the moment, the copy sings. Here's how they describe themselves: We are a tribe of true believers... Protagonists. Pirates. Optimists. Disco-junkies. Brutally honest superheroes. And if the walls come tumbling down tomorrow, no worries. We've still got this company we call Brains on Fire. Because we've still got our people. …
Bookishness
A lot has changed in this business since the turn of the century. One of the most dramatic changes is given voice by Traci Armstrong, the director of talent acquisition at Organic: If you're creative, it's expected in this digital age that your portfolio is online. It makes a bad first impression with most creative directors and recruiters if you drop off a "hard copy" of your book, rather than just forwarding a …
A Vehicle For Icy Conditions
Quick, what kind of vehicle do soccer moms drive? Okay, that was too easy. Here's another one...What kind of vehicle do hockey moms (and dads) drive? If RPA has anything to say about it, the answer is a Honda. Honda's new campaign supporting its National Hockey League (NHL) sponsorship launches Jan. 1, 2009. …
Euro RSCG Uncorks Some Year-End Bubbly
Under the guidance of chief executive David Jones, Euro RSCG has been kicking ass and taking names. According to The Wall Street Journal: Mr. Jones, who built up Euro RSCG in part by recruiting senior executives from rivals JWT, TBWA Worldwide and BBDO Worldwide, says he plans to continue hiring during the downturn. "We are going to steal some of the best people out there," he says. Damn, that's a bold declaration, …
Continue Reading about Euro RSCG Uncorks Some Year-End Bubbly →
Stealing Someone’s Zebra Is Just Wrong
If you have information about Merlot, Pederberg Winery's missing zebra please contact proper authorities. I hate to see harm come to such a beautiful creature. [via Cherryflava] …
Continue Reading about Stealing Someone’s Zebra Is Just Wrong →
Shake Your Twitter Maker
Twitter may be looking for a monetization strategy but some Twitter users have already found one. According to Internet News, one of those users is Dell. Some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages …
JWT Is Spamming Me Hard. Or Maybe Not.
Normally, I don't pay much attention to spam e-mails like this... ...but in the split second I did look at it I noticed this right below the image: It took me more than a minute to see the typos that would indicate that this is not a legit e-mail marketing campaign from one of JWT's Atlanta subsidiaries (the office name and address is real). But I definitely got the impression they're capable of working with boner …
Continue Reading about JWT Is Spamming Me Hard. Or Maybe Not. →
Word Press For The Win
The media business is a train wreck. In Denver, the people running the train have decided to make a platform for those who would gawk. We meet in this strange place in a noble effort to save the Rocky Mountain News. And if we can't save the Rocky, we can, at minimum, make some noise before we go. Since the day the proposed sale of the Rocky was announced, we've been waiting for the odd billionaire to join our cause. …
Super Dog Bowl
Pedigree, which is owned by Mars, will be running a Super Bowl ad next February, but the ad won't tell pet owners why the brand is superior to P&G's Iams or Colgate-Palmolive's Hill's Science Diet. Instead the ad from TBWA\Chiat\Day will encourage pet adoption. Here's more from The Wall Street Journal: Pedigree, which has never advertised during the big game, says the cause-marketing approach is the way to go. "It's …
People Who Fire People Are People Too
Ad Age probably realizes that only the still-employed get the copy of Ad Age that's being routed in the office, so they're trying to feel the pain of management: Already beset with worries over flagging income and burdensome expenses, those in the top roles face the unenviable task of letting staff go. And while the holidays may be a time of forgiveness and harmony, this year there will be little empathy for the …
Continue Reading about People Who Fire People Are People Too →
