Hill Holliday Serves Us A Royale With Cheese

When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, “the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation.” I really wasn’t sure what that meant, but now I have a better idea.
For one, Hill Holliday’s Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees depends on the context of their visit. In other words, content meets context and the bar is officially raised.
The header above–We think AdPulpFiction would be an awesome movie–is the one you see when clicking over from this site. The agency put the custom headline into play on Thursday after we wrote about their site refresh on Wednesday.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.